I loved this video where Danielle Feinberg discusses how Pixar goes about making immersive videos.
Here are a couple of quotes that I like.
Because in the end we are not trying to recreate the scientifically correct real world. We’re trying to create a believable world. One the audience can immerse themselves in, to experience the story. We use science to create something wonderful.
We use math, science, and code to create these amazing worlds. We use storytelling and art to bring them to life. It’s this interweaving of art and science that elevates the world to a place of wonder, a place with soul, a place we can believe in, a place where the things you imagine can become real. And a world where a girl suddenly realizes not only is she a scientist, but also an artist.